Latest news

Phoenix Rev'It up

Phoenix Distribution is delighted to announce that from 1st September, 2010 they will become the official agent of the REV'IT! brand throughout the UK.

REV'IT!, introduced to the motorcycle market in 1995, has quickly achieved an outstanding reputation for quality, innovation and excellence with a company ethos to provide customers with the ultimate in safety, comfort and performance.

Based in Oss, The Netherlands, REV'IT! acquired the GORE-TEX® licence in 2008 for garments, gloves and accessories and will launch their first GORE-TEX® collection this Fall-Winter which customers will also be able to view on the Phoenix-REV'IT! stand at the forthcoming Motorcycle Live show in November.

Through its marketing strategy, REV'IT! has developed strong links to the MotoGP paddock and uses riders of the calibre of Randy De Puniet, Alvaro Bautista and Simone Corsi, who use seasons of testing to research and develop some of the REV'IT! ranges.

The addition of REV'IT! to the Phoenix portfolio will fit perfectly into the new ‘One Stop Shop’ strategy offering a strong clothing brand to link with the recent addition of the Nolan Group of helmets.

John Wakefield, Phoenix’s Managing Director, is delighted to have acquired the REV'IT! agency, “REV'IT! is a superb brand to complement our line-up and we feel extremely proud to have been selected by the company to be their representative in the UK. REV'IT! sits perfectly with our new brand strategy and expansion plans and we cannot wait to get the ball rolling with the launch of the 2011 Spring/Summer collection in September”.

Egbert Egbers, the Commercial Director of REV'IT!, is also happy to be working with Phoenix, “In Phoenix we have the ideal partner to develop and promote the REV'IT! brand in the UK. They have a dedicated team and the perfect dealer network and we know they will offer a first class service to our current, and all new customers”.